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More

Members 

Less Work

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The Future of Member Acquisition is Here

Increase sales and leads with future-ready technology harnessing the power of AI. Our patent-pending system drives sales and growth, allowing your staff to focus on what matters most—your members' success. Get ready to revolutionize your gym with cutting-edge innovation designed to help you thrive!

Insights on Max Members from  an Industry Veteran 

“Once per decade the game is changed. Max Members is the game changer.” 

Steve

Owner  MembersToday.com

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Our Story

Max Members is the ultimate solution for fitness businesses. Our experienced team, combining years of expertise in both fitness and technology, has developed an all-in-one software tailored to help gym owners manage and grow their businesses.

 

Created by gym owners, for gym owners, Max Members provides the perfect tools to streamline operations and boost revenue. When we couldn't find the right software for our own club, we decided to build it ourselves.

Founded by a 28-year industry veteran who operates a 7-figure gym in a town of just 9,000 people, Max Members is designed with firsthand experience and success in mind.

Unlike traditional promotional companies that rely on discounting rates, we teach you how to MAXimize memberships while successfully implementing price increases.

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Building Connections with Lead Intelligence 

At Max Members, we help you start building relationships with prospects before they even walk through your doors.

With our patent-pending lead intelligence system, you’ll truly know your prospects before they step into your club. For the first time, gain instant, actionable insights into their interests—whether it’s specific services, activity level, or readiness to buy. Think of it as having a personal superhero, helping you connect with each lead on a deeper level, boosting conversions, and driving gym growth, while your team stays focused on delivering an exceptional member experience.

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Max Members is a passive AI Member Acquisition and Retention System using a Patent Pending Method.

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PAY WITH PROFIT GUARANTEE

Created by Gym Owners

That transformed their club after being shut down in 2020 during the Pandemic and came back stronger than before.

"Transformed their club into one of  the most profitable clubs per square foot in the United States "

Thom Plummer   |  Pioneering Industry Consultant and Author of The Business of Fitness

What Sets Us Apart

A Complete System

We are a complete sales and marketing system that takes the guesswork out of member acquisition and retention. 

THE POWER OF AI

Introducing AI Conversational Agents.

The first of its kind technology in this industry. 

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Rain or shine, snow or sun, Max always shows up for work, and maximizes their time, with the ability to call thousands of leads AT ONCE

Always On

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Max will learn everything about your club in order to assist your members and potential members. Have dedicated Max agents for PT, sales, or birthday calls. The sky is the limit with Max.

Fully Customizable

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Max is the best team player you can have. He can close sales, or pass off to a real sales associate as desired. He can not only increase your revenue but decrease your expenses with the work ability of more than 10 salespeople. 

A Team Player

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Always Working For You

Real Life Results...

Owner has best month in 23 years but didn't walk into the club once during January.

A Few of Our Valued Partners

SERVING INDUSTRY LEADERS

WHO WE ARE

Max Members is a patent pending member acquisition and management system that is like nothing the industry has ever seen. The first of its kind harmonizing technology with humanity.  It's a complete marketing and sales system that takes the guesswork out of sales. This isn't your run of the mill club management software, this has been created "by gym owners" for gym owners and is revolutionizing the way clubs are acquiring leads and members. With us, it's personal. We realized in our own club that the "trial membership" was outdated and ripe for change. Our philosophy is "You Are A Member!"™  Gone are the days of trial members, we have evolved to the Casual Member. With our system, by simply sharing a link or scanning a QR code a lead is brought into your app immediately made a free "limited" casual member. Once that lead becomes a casual member, our system really gets to shine. Max takes over starting a conversation with your new casual member to ensure their first visit to the club is a success. But don't worry, at any point if your sales person wants to jump in, Max is happy to step back.

Who We are 

We are Max Members. Created by gym owners for gym owners.

 

What We Do

We MAX out your membership by evolving the trial membership using our patented software technology. We are not a promotional company. We are a software based solution to member aquisition and retention.

 

 

How We Do It 

We harmonize technology (App, CRM and AI) with humanity in a "Do it for you"system that is patent pending. 

Why We Do it

Because of our love for this industry and our passion for health and fitness. We absolutely can't go back to the old way after creating this system and experiencing the growth and retention that we have had.

We know your time is valuable..

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Recently Featured In Club Business International 

October 2023 Addition

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THE NEW WAY 

How It Works

Share

By simply sharing your app link or QR code, users who download your app will automatically become a 'casual member' in your club. This creates immediately a feeling that you are a TRUE member of your club and not a trial member.

Engage

Once your new casual member has gone through our app funnel, Max our AI Partner, begins to immediately engage with them creating a welcoming and positive experience before the member ever steps into your club.

Connect

Through our patent pending technology, your casual member will be able to connect with not only Max, but all of your staff inluding scheduling orientations with trainers, booking group classes and more.

Serve

As your new member uses the app, our patent pending system will track what is important to them, making it easier for you to know and server your members best.

Max Members is a patent pending member acquisition and management system that is like nothing the industry has ever seen. The first of its kind harmonizing technology with humanity.  This isn't your run of the mill club management software, this has been created "by gym owners" for gym owners and is revolutionizing the way clubs are acquiring leads and members. With us, it's personal. We realized in our own club that the "trial membership" was outdated and ripe for change. Our philosophy is "You Are A Member!"™  Gone are the days of trial members, we have evolved to the Casual Member. With our system, by simply sharing a link or scanning a QR code a lead is brought into your app immediately made a free "limited" casual member. Once that lead becomes a casual member, our system really gets to shine. Max takes over starting a conversation with your new casual member to ensure their first visit to the club is a success. But don't worry, at any point if your sales person wants to jump in, Max is happy to step back.

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See the technology 

Meet Max

Trusted by and integrated with

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"Ready for a game-changing conversation? Enter your phone number to experience a lightning-fast call from our AI agent and see how we revolutionize lead follow-ups!"

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What Sets Us Apart

Founded by a 27 year industry veteran with a 7 figure producing club in a town of 9000 people. 

Unlike traditional promotional companies that discount your rates, we show you have to MAX out members while doing price increases.


THIS IS EXACTLY HOW WE FOUNDED MAX MEMBERS 

Recently Featured in Club Business International

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What Sets Us Apart

Founded by a 28 year industry veteran with a 7 figure producing club in a town of 9000 people. 

Unlike traditional promotional companies that discount your rates, we show you have to MAX out members while doing price increases.

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Case Study Numbers
REAL RESULTS

$268,650

Sales in 90 days.
*Paper Value

24% 

Increase  in previous
year membership

597 

New Members

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REAL RESULTS of 90 day case study

597

NEW MEMBERS in 90 DAYS

24%

INCREASE IN PREVIOUS YEARS MEMBERSHIPS

$268,650

SALES IN 90 DAYS 

*Paper Value

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Case Study Results 

597

New Members 

$268,650

Sales in 90 Days 

*Cash Value 

24%

Increase in memberships from previous year

"We know the challenges the gym industry faces firsthand, because we are gym owners too"

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Marketing SOLVED! 

Proven reliable marketing message that works. Simple as giving away free memberships.

Conversion SOLVED! 

With MAX chat bot and IN-APP employee training system you can convert. MAX + your trained team + System automations = Results

Retention SOLVED!  

With advanced technology you can keep members engaged to stay longer and know early signs of attrition.

Pulse SOLVED!  

Know the KPIs that matter.. keeping your hand on the pulse of the business has never been easier. 

Explore the Possibilities..

Of an 'app-centric' solution 

OUR MISSION: Help 1000 clubs max out their members.
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Case Study Results

597

New Members 

$268,650

Sales in 90 Days

*Paper Value 

24%

Increase in memberships from previous year

Advanced Easy Member System

OUR PHILOSOPHY 

We promote the idea to potential members that by downloading the app, they become a member. This is the easiest way to flood your system with trial members and let AI take over from there.

Advanced (No Code) App Sales Funnel

OUR PHILOSOPHY 

There is better way to get leads. With a ‘download the app and you are a member ‘campaign we made it so all you have to do is promote this concept.  The built in AI technology will verify the contacts phone number and engage the prospect in a way that will automatically close many of your prospects. All the contacts will be entered into the CRM that will continue to follow up with a multi media approach. Automation at it’s finest

Advanced AI Sales Predictor

"Max"

OUR PHILOSOPHY 

With our advanced activity tracking feature we have made it so you will know when a lead graduates from curious to serious. Imagine knowing every move a lead makes, important sections clicked, emails opened,  when trials check in can be scored heavily. We sometimes refer to this as a digital ‘mousetrap’ . IT is simply working smarter not harder

Advanced Gaming

OUR PHILOSOPHY 

In today's world, attention and activity is hard to acquire. That's why gamifying the experience has became a must. You will discover how having earned levels with rewards will increase your member participation in app.

Advanced

Monetization

OUR PHILOSOPHY 

We believe that your app should be an extension of your POS as well as an additional revenue source from your casual membership. Special events, seminars and challenges can be pushed out to casual members, always keeping them connected to your club in the palm of their hand.

Advanced Referral and Ambassador Program

OUR PHILOSOPHY 

It is mistake not turning your membership base into your raving fans that build your business for you. Every account is automatically giving a unique referral link and the best part is you can turn a member into an ambassador allowing them to earn additional income on their own time. We track everything for you.

E Commerce

OUR PHILOSOPHY 

Imagine ordering a smoothie for after your workout, without ever leaving the gym floor. We've made it easy to serve your members by giving them the option to purchase at their fingertips. From juice bars to merchandise, training sessions and more, its never been easier for your members to purchase from your facility.

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At the core of our system is cutting-edge lead acquisition and intelligence, designed to help you discover, engage, and convert leads like never before. But that’s just the beginning! We're not just experts in lead generation—we offer a complete suite of tools that takes your business to the next level.

Unlock the power of Lead Acquisition and so much more!

WHAT CLIENTS SAY

I have worked with this team for 3 years now and continue to be impressed by their level of professionalism and service. They are incredibly easy to work with. They have prioritized our organization’s vision and have added splashes of color and insight from their experience to make a more robust and “high-end” final product.

John Paul Nardelli - Director of Change Your State/Healthy Harrison

WHAT CLIENTS SAY

Working with Max Members on our leadership consulting app was nothing short of phenomenal. They have a deep understanding of our needs and his commitment to customizing a solution tailored precisely for us transformed our vision into a reality. They don’t just create apps; they crafts digital experiences that resonate with users. Their innovative approach made our app not just a tool, but a game changer. Prospective clients can expect nothing less than exceptional service and a product that exceeds expectations.

Scott Ummel - Partner Mind and Heart University 

WHAT CLIENTS SAY

Hard to imagine I have been involved on some level of club management in the fitness club industry since 1983! I have literally “seen it all” in the way of club management software, from “no software” to using spreadsheets and money bags, and paper applications stored in filing cabinets.
 
Max Members is the simplest, most comprehensive software solution I have experienced. Club owners and operators will love it because it was designed, tested, retested, and deployed in an actual health club. 

Sean Graham - Industry Veteran and Consultant

Branded App

Your very own editable, branded app. NO CODE needed

 Prospecting "Max"

Allows leads to chat in real time 

using our partner "Max" for Prospecting. Employers are notified of leads in real time

Employee Training Center

Train, Quiz and Reward your 

employees all in your very own 

App

Marketing Toolsuite

Robust all in one marketing tool suite including automated multimedia follow up.

SMS Broadcast

Broadcast about booked classes,

personal training sessions,

events and more

Bookings

Book class, personal training sessions, free consultations and more. If you have a service to book, we can do it.

Goal Setting 

Take Progress Pictures, (with or without a security code for access) record weight, water, journal and more. 

Exercise Library 

Fully fledged exercise library available within your members hands. 

Online Classes and Live Streaming

Give your members the ability to workout with you anytime 

ONE TIME OFFER

Ask about our new user offer!

Save $2000 and get 60 days free!

Money back guarantee! 

Our Partners

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OUR TEAM

Max Members is the ideal solution for fitness businesses. Our experienced team has been combining their years of knowledge in both fitness and tech to create an all-in-one software specifically designed to help gym owners manage and grow their business. Owned and created by gym owners, Max Members provides the perfect tools to streamline operations and increase revenues. 

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Contact Us
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Clinten Aragona 

Founder/CEO  and GYM OWNER 

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Ashley Aragona 

 Co Founder - President/CCO and Gym Owner 

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Abdul Wahab

Partner/CTO

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Nolan Tucci 

Partner/Vice President

Get to know the team...

Max Members is the ideal solution for fitness businesses. Our experienced team has been combining their years of knowledge in both fitness and tech to create an all-in-one software specifically designed to help gym owners manage and grow their business. Owned and created by gym owners, Max Members provides the perfect tools to streamline operations and increase revenues. 

AI CHATBOT "MAX"

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1. Always Shows Up

Rain or shine, snow or sun, Max always shows up for work, and maximizes their time, with the ability to call thousands of leads AT ONCE

2. Fully Customizable 

Customize Max for your club. Each Max chatbot is able to learn everything you club does, and offers in order to assist your members. Have a Max for Pt Sales, have a Max to set up membership sales, have a Max to say "Happy Birthday" with Max the options are endless. 

3. A Team Player

Max makes it easier for your team to service your members. He can hand off sales, and he can close them, making him the perfect team player. You can tell Max when to step up, if you are low on staff, or when to pass the ball. 

4. Increase Revenue

Increase revenue while decreasing expenses. Let Max do the heavy lifting of 10 sales associates. 

We're Your Partner

Former "big box gym" GM says "this is the future." Hear his story.

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“We believe that the Max Members AI system will be an industry standard. This system has helped us reach and exceed our goals!”
Jeff Q - Echelon Fitness

Frankie B.

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See a Demo and Experience the Future for Yourself

Schedule a Demo to Experience The Future 

We are a salesforce in the palm of your hand

Conversational Automation

Engage, qualify, and convert leads 24/7 with AI-powered conversational automation. Drive sales, streamline communication, and scale effortlessly.

Lead Intelligence

Track, and engage potential members more effectively. With AI-driven insights, you’ll target the right prospects at the right time, boosting conversions and ensuring a steady flow of new members. 

Speed to Lead 

Boost your conversion rates with instant lead response. Our AI-powered technology engages new leads within seconds, ensuring no opportunity slips away.

Forever Follow Up

Consistently nurture leads with automated, personalized outreach, ensuring no opportunity is missed. Stay top of mind and turn cold prospects into warm conversions over time."

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Schedule a Demo to Experience the Future Yourself

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Case Study Numbers 

New Members 

597

Sales in 90 Days *Paper Value 

$268,650

Increase in previous year membership

24% 

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